Wednesday, July 15, 2009

McDonnell Campaign Launches Social Network

Logging on with a temporary ID and password provided to the press revealed a network similar to facebook. McDonnell Action was launched to bring supporters throughout the state together.

RICHMOND – The gubernatorial campaign of Bob McDonnell announced today the launch of its own social network, McDonnell Action. The network will be a vital component in spreading Bob McDonnell’s positive message of new jobs and more opportunities across the Commonwealth.

McDonnell Action allows users to interact, form groups, post blogs, photos and video from the campaign trail and to stay informed and active on behalf of McDonnell 24-7. It will combine the use of mobile technology, social media and online communications and will be integrated throughout the entire campaign.

Speaking about the launch of McDonnell Action, McDonnell for Governor Press Secretary, Crystal Cameron noted, “Today’s launch is yet another step in our continued effort to make this the most technologically adept campaign in Virginia political history.”

McDonnell grassroots supporters have been the heart and soul of this campaign, and McDonnell Action will increase the opportunities for them to organize others in support of Bob McDonnell for Governor.

McDonnell Action uses Ning, a create-your-own social networking application.

To visit the McDonnell Action site please visit: action.bobmcdonnell.com

Posted By Valerie Garner

Categories: Election 2009, Politics, State Politics

Tags: , ,

Comments (2)

csread

July 15th, 2009 at 7:32 PM    


This is like Brian Moran’s Organize Virginia. The concept sounds very “new age” and cutting edge, but the fact remains that people are on the major social networks like Facebook and Twitter on a daily basis and there is nothing particularly compelling to make them go to yet another, separate, social networking site. It just makes for a good headline.

I could write book on the misguided use of social media in political campaigns . . .

Val

July 15th, 2009 at 7:40 PM    


Primarily to capture volunteers it would seem – the already committed. Great place to lurk for the opposition too.

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