Thursday, May 14, 2009

Roanoke County Gets A “Burger in the Square”

Louis and Anita Wilson watch Market presentation.

Louis and Anita Wilson watch Market presentation.

Downtown’s long time famous and affordable burger restaurant is branching out to Southwest County. Burger in the Square is not only famous for its burgers but the owners have garnered fame in their own right as vocal defenders of not only their business but all the tenants occupying the Market building Their sometimes contentious relationship with Roanoke City is well known.

Anita Wilson co-owner with husband Louis called their move a business decision and plan to keep both locations open – “we are branching out,” Wilson made clear. However, deep down it is a business strategy that anyone would expect. The future of the Market building has been a roller coaster of uncertainty that all the Market tenants have endured.

The location in Southwest County is at Cave Spring Corners across the street from Kroger’s. The location is where Pit Boss Barbecue now resides. Pit Boss plans to vacate to accommodate their expansion needs. They will vacate in July and the Wilson’s plan to open the same month after investing $50,000  to upgrade the kitchen area to meet their needs. The name will be exactly the same – “Burger in the Square.” The location will seat 30 to 38 and offer an expanded menu including grilled chicken and salads.

The plan was a whisper a month ago but now is a full fledged lease-signed adventure for the Wilson’s. It will provide a safety net when their month-to-month lease at the Market building is terminated.

When asked what their plans are with the Market building location Wilson said , “we’ll be there until they kick us out.”

After renovations of the Market building the Wilson’s said they would consider coming back only if the rent was affordable and investment in kitchen equipment is minimal.

As long as it is taking to even begin blueprints for renovation with luck Roanoke City will enjoy their presence in the Market building for a very long time.

Posted By Valerie Garner

Categories: Business, Roanoke City Politics

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