Monday, January 9, 2017

Roanoke Natural Foods Co-op’s Chip In! & Give Up! amasses $100,000 for charities

Roanoke, VA – With every purchase at Roanoke Natural Foods Co-op, shoppers are given two chances to give back to non-profits in the Roanoke Valley. Individually, these donations are just pennies, rarely more than $1 each, but collectively the donations recently add up to over $100,000.

When you bring your own bag to the registers at the co-op, the co-op makes a $.05 donation to one of four featured charities. The program called Chip In!, which began in October 2010, has not only contributed over $30,000 to local organization but also has saved over half a million bags from entering the waste stream.

In 2016, the co-op’s other charitable giving program, Give Up!, which allows shoppers to “round up” their purchases or give their change to a featured charity each month, raised $24,683 for 12 local charities. Since its inception in October 2013, Give Up! has amassed over $70,000 thanks to the generosity of so many co-op shoppers.

“Our community is everything,” said co-op general manager, Bruce Phlegar. “Not only do our shoppers support the co-op, but they have also supported these programs, Chip In! & Give Up!, which have given so much back to our community.”

Roanoke Natural Foods Co-op is happy to announce the 2017 Give Up! recipients: Science Museum of Western VA, Happy Healthy Cooks, Roanoke SPCA, Sexual Assault Response and Awareness (SARA), Girls Rock Roanoke, Child Health Investment Partnership of Roanoke (CHIP), Blue Ridge Autism Achievement Center, Alliance for Unity, Co-op Community Fund, Franklin County Humane Society, Feeding America Southwest Virginia, and Southern Virginia Child Advocacy.

To learn more about Roanoke Natural Foods Co-op and their community contributions, visit

About Roanoke Natural Foods Co-op

Roanoke Natural Foods Co-op, founded in 1975, is the largest food co-op in Virginia. The co-op, as it is commonly known, is a community-owned grocery store with over 4,200 owners. Their products are many, their selection diverse, and their promise unwavering – that you will find quality organics, natural and local food with no artificial colorants, preservatives, or additives. In addition to providing families with high-quality organic and natural products, the co-op supports local efforts to preserve the integrity and health of natural resources and the local community.

Posted By Valerie Garner

Categories: Community, Local Events

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