Tuesday, March 15, 2011

Virginia is for Lovers 40 years later

Below is a press release from Governor McDonnell along with the new Virginia is for Lovers television commercial. I posted the video on facebook and my daughter Kelly who lives is Charlotte had to embarrass me. She followed by posting this photo of me when the “Virginia is for Lovers” slogan was born 40 years ago. The T-shirts were everywhere and being new to Virginia I just had to have one. What my daughter didn’t notice was I was trying to display the engagement ring on my right hand that her father had given me.  We rode the parkway wearing the T-Shirts on his “snortin’ Norton” motorcycle. The photo was taken at the then brand new Tinker Creek apartments. Sure wish I still had the T-Shirt – what an icon.

RICHMOND – Governor Bob McDonnell unveiled a new Virginia is for Lovers television commercial today which is slated to run in eight out-of-state media markets starting in March. Virginia’s new tourism commercial, geared toward family travelers, features experiences found across the state from beaches to history to amusement parks and outdoor recreation. The new commercial is made possible by Governor McDonnell’s recent increased investment in tourism marketing as an economic development tool. It will return Virginia to television in key out-of-state markets for the first time in four years and will reach 15 million consumers.

“Tourism is an instant revenue generator for Virginia and is one of the smartest investments we can make as a Commonwealth,” said Governor McDonnell. “Every corner of our state stands to benefit from increased tourism marketing which brings more visitors to Virginia. It’s time for Virginia to get back on TV and reach potential travelers as they start planning spring and summer vacations.” 

Tourism generates $17.7 billion in revenue, supports more than 204,000 jobs and provides $1.24 billion in state and local taxes. 

“Television advertising continues to be one of the most effective marketing tools for tourism destinations,” said Alisa Bailey, President and CEO of the Virginia Tourism Corporation. “Every $1 that Virginia invests in tourism marketing generates $5 in return — providing significant tax revenue for key services across the Commonwealth. This new investment in tourism marketing is a step in the right direction to help Virginia compete, showcase the beauty of the Commonwealth and attract more visitors to our destinations.”

The new TV commercial is part of the Virginia is for Lovers campaign – promoting Virginia as the ideal place for loved ones to completely connect with each other on vacation. Virginia appeals to families who seek vacation destinations with beaches, outdoor recreation, amusement parks, scenic drives, museums, wineries and world-class state and national parks. Virginia’s location, within a day’s drive or less of 60 percent of the U.S. population, makes it easy to get to and adds to the quality time families spend together on vacation.

The Virginia Tourism Corporation will leverage the television advertising in partnership with the Williamsburg Area Destination Marketing Committee, Virginia Beach and Luray Caverns to increase reach to approximately 15 million potential travelers in New York City, Baltimore, Philadelphia, Washington, D.C., Raleigh/Durham, Cincinnati, Columbus, and Cleveland. BCF, the Virginia Tourism Corporation’s advertising agency of record based in Virginia Beach, created the commercial using all Virginia-based talent and film and photography crews.

Posted By Valerie Garner

Categories: Politics, State Politics, Video



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